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Student Advantage, LLC is a leading integrated media and commerce company
focused on the higher education market. Student Advantage works with hundreds of
colleges, universities and campus organizations, and thousands of discount locations
nationwide to develop products and services enabling students to make
purchases less expensively around campus, across the country, and online. The
Company reaches its consumer base offline through the Student Advantage Discount
Card and through its website, studentadvantage.com. |
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Job Title: Marketing Coordinator, SA & Ugryd |
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SUMMARY:
Coordinate marketing plans and projects for Ugryd, formerly known as Off-Campus Advantage (OCA) and the
local merchant network. Support marketing integration of Student Advantage and OCA marketing platforms,
including new and existing OCA related products to the marketplace. Work with sales teams to unify
value proposition across divisions and complete sales & marketing initiatives to help achieve
company-wide financial goals.
Areas of focus:
- Direct Marketing (online & print)
- Project Management
- Print Layout & Design
- Reporting & Analytics
- Market Research & Competitive Analysis
- Tradeshow Coordination (tbd)
ESSENTIAL DUTIES AND RESPONSIBILITIES:
include the following. Other duties may be assigned.
- Work closely with sales teams to produce ROI positive marketing campaigns and collateral materials to support products across the company.
- Maintain working competitor knowledge and keep up with competitor products and marketing.
- Create marketing materials, as required, for individual merchants and for merchant network branding efforts.
- Coordinate w/clients to solicit client testimonials, endorsements letters and quotes.
- Support the release of new products to market (working with Product Management and other internal teams).
- Support tradeshow and conference production and coordination.
- Manage vendor relationships and track project costs and timelines.
- Maintain marketing plans and budget spreadsheets for OCA activities.
- Develop and maintain OCA content for the external OCA and Student Advantage.
- Travel to market specific tradeshows/conferences and to client/prospect sites, as required. (tbd)
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skills and/or abilities required
- Strong verbal and written communication skills
- Excellent project management skills
- Superior organizational skills and attention to detail
- Strong word processing skills
- Ability to create and maintain positive interaction with co-workers and clients
- Takes direction from multiple sources effectively
EDUCATION and/or EXPERIENCE:
- Bachelor's degree in communications or related field
- Strong PC user: Windows-based applications including Word, Excel, and PowerPoint.
- Prior product marketing experience, university marketing experience is desirable.
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